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Aurélien Guichard

Aurélien Guichard is a key figure in niche perfumery, known for his poetic vision and deep respect for natural raw materials. Born in Grasse to a family of flower growers and perfumers, he trained at Givaudan, refining his sensitivity to ingredients.

His style blends olfactory transparency, technical precision and understated elegance. Each fragrance evokes landscapes and memories with delicacy and balance. In 2019, he founded Matiere Première, his own house focused on showcasing one exceptional raw material per scent.

His work merges heritage, emotion and modernity, making him a singular voice in contemporary perfumery.

Key creations: Parisian Musc, Encens Suave, Falcon Leather.

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