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Gabrielle Chanel

Gabrielle “Coco” Chanel stands as one of the most influential figures in modern perfumery. Known for revolutionizing fashion, her olfactory vision transformed perfume from a decorative accessory into a personal statement of freedom and style.

In 1921, Chanel collaborated with perfumer Ernest Beaux to create Chanel N°5, a groundbreaking fragrance that introduced aldehydes into modern perfumery, forever changing its history. Her radical idea was to craft a perfume that didn’t mimic flowers but embodied a woman’s identity. This minimalist, timeless approach laid the foundations of contemporary artistic perfumery.

Chanel pioneered the concept of fragrance as an extension of the self — sensual, modern and free. Her influence echoes in the work of countless perfumers who see fragrance as an art form.

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